Develop your partner strategy.
Consult a Business Development Expert.

Partnerships can compliment all aspects of your go-to-market strategy & scale a company´s growth.
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Yet, it´s easier said than done. Sometimes it feels like working with partners is akin to sharing a boat... ... but rowing in different directions.

Who are the right partners to work with?
What incentive structures should an organization put in place?
What are the tactics inherit to growing a partnership?
What does a profitable return on partnership look like?

Partner Ecosystem is a real growth driver... but often seems nebulous.

In a recent Accenture report, 76% of business leaders agree that they have to lean into their partner ecosystems in order to accelerate their growth & hold off competitors. How can partners do that?

Scaling direct sales is expensive, alternative profitable routes to market are needed.

Hiring sales development reps, account executives, and customer success managers, while primordial for serving customers, become expensive to support as scale. Are there alternatives and scalable routes to market your business can explore?

Building a marketing machine involves motivating your partners to promote your offerings to their customers, but incentives are different by partner types.

We can probably agree that your customers also talk to vendors who complement your offerings. Taking advantage of that proximity is key to putting in place cost effective marketing campaigns. What type of demand generation tactics implemented with partners will drive the highest return on investment, and how do you make that repeatable?

Execs have signed off on a parner strategy, but they myopically focus on the revenue impact when alliances and channels can have a multi dimensional impact on the rest of the organization.

At the onset of a partner program, the easy mistake is to only focus on how much net new business your partners can source. But that's a short term approach. Indeed, partner programs can impact renewal and upsell rates, reduce sales support costs, and sometimes, drive so much product stickiness for one of your product partners that they end up acquiring you! How do you show these types of impact to your executive leadership team and model that uplift?

If you want to go fast, go alone. If you want to go far, go with others.

But who are the others?
And will they play nice?

Enter Monsieur Popp.

I can leverage my 10+ years of alliance and business development experience to address these needs, and craft custom made business development strategies on your behalf. Here's how we can work together:

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Scoping out the Fit…
Test before you buy: Get to know me, and understand if it makes sense to allocate time and bandwidth to putting in motion a partner strategy. Together we can identify who your target partners could be, how to enable and activate them, and align on potential business impact for your organization.
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I will subsequently put together a six month, one year, and two year partner strategy. As part of that I will call out key performance indicators that will outline what success looks like for each timeframe. Finally, I'll share an engagement proposal outlining what my services would entail should you choose to leverage my offering.
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All of this can be done in a three hour consultation (which can be accomplished through a single or multiple sessions), 100% complementary.‍

... and tailor custom outcomes
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Once we´ve agreed that putting in motion a partner strategy makes sense, it's time to hit the ground running. I act as a fractional partner leader, or rather, an extension of your team able to write strategy and execute tactics.

Some typical engagements include but not are limited to: recruiting channel partners, developing partner sales and marketing campaigns &incentives, implementing partner program infrastructure, building monitoring and analytics capabilities to track performance against the key performance indicators we’ve agreed to as proxies for the success of our engagement.

I can work flexibly month to month at $200/hr as a fractional executive. Or, we can agree to a discounted retainer service for a time boxed engagement period by which mutually agreed upon success metrics are accomplished (or 100%money back guaranteed).‍

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Meet Monsieur Popp.

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‍‍I started 'Partnering with Monsieur Popp' to help startups better understand how impactful partnerships can be for their company's growth and overall profitability. I´ve seen first hand how well executed alliances can truly be win-win-win and scale a company's operations. If success in business is often tied to relationships, partners help create those bridges. As an evangelist - and passionate advocate! - of this perspective, I provide startups with the tools and frameworks to build those strategies and connections.

My consulting services stem from over a decase of working for technology companies building partner programs. I was fortunate enough to join Xamarin, a mobile developer tools company, as the third partner manager, riding the rockship to a Microsoft exit for ~$500 million. My wife and I then moved to Paris, where I had the chance as the Director of Alliances at Aloglia to build a partner program from scratch as the company raised $130 million from Accel & Salesforce Ventures. I then transitioned to Google Cloud, first building partnerships with global system integrators in Europe, before joining Google's cybesecurity business developing alliances with managed security service providers in the Americas. I'm now at Wiz, the cloud security startup, partnering with cloud service providers like AWS & Google Cloud while enabling co-sell with our value added resellers.

When I'm not nerding out on partnership strategies, you can find me hanging out with Madame & Mademoiselle Popp.

Develop your partner strategy. Consult a Business Development Expert.